Monday, April 19, 2010

This Window is a Door

Ever hear of the Overton Window?  Joseph Overton was a researcher, author, and senior vice president of a public policy think tank.  His theory was that public opinion fits into a window on a scale.  If a policy does not fit into the opinion window, politicians will not support or push the policy, for the sake of job security.  So, if the politician or government knows  the policy in question is good for the people, how do you get politicians to support it?  You move the window.

It's kind of like negotiating for a raise.  You ask for 10%.  Your boss says he will give you a 20% cut in pay.  You say, no, I'll quit first.  Your boss says fine, we will compromise.  I'll only cut your salary 10%.  You win.  He didn't cut your pay 20%!

The health care takeover is another example.  Americans are screaming that they do not want the federal government running their health care.  The administration says it will provide public funding for abortions.  America screams absolutely no!! Obama says fine, we'll compromise, no public funding for abortion in the health care takeover.  America says great.  We won that one. Um, didn't we?  They moved the window.

Americans need to stick to our principles.  Move the window back our direction.  Once Americans know the game, we can play it too.  Education is the key.  Know our principles and our history.